The Digital Rise Of Maserati Argentina
Defining the goals
From the start, the objectives were clear: grow a passionate audience from scratch, and show them that a Maserati represents its close-knit community.
"It has been a pleasure to work together in different campaigns both as partner and client. SALVé is driven by creativity and an open mind, with a desire for perfection while understanding its human nature."
"Juan and his team have been serving our firm as developers and technology advisors for all our needs that involve this expertise towards our clients. Given the quality and speed of their services, their work-ethic, and know-how, it would be extremely difficult to replace them."
"SALVé has created a highly user-friendly, practical, and powerful tool which will change lives and human dynamics. Their dedication, skills and enthusiasm were exceptional, and the app amply reflects this."
"We hired Juan to design a product launch for our non-profit. He was an absolute pleasure to work with. He gave clear instructions to facilitate our preparation for each meeting and came to all of our meetings prepared with manageable next steps and questions to elicit our input. He gave clear explanations of any new technology and the opportunities and limitations it entailed. He was always conscious of our financial bottom line and offered us options for managing costs without sacrificing quality. The finished product was absolutely beautiful."
"The professionalism and creativity of Juan Cadile and his team are a joy to work with. His methodology is all about creating clarity and the most effective way to frame one's message and to build a captivating brand. Juan's maturity and experience belies his youth, especially in the emerging and fast moving fields of social media platforms. I have absolutely no hesitancy in recommending Juan and his talented team for start-ups or established companies who may see the need for a fresh approach and/or creative thinking."
Leveraging externalities
We made car-spotters our best friends. The relationship developed a win-win situation for them and Maserati - generating a continuous loop of higher quality and timely content, valuable insights, and growth for both ends.
Beyond digital
Maserati's client persona has very distinct features and likes that enables us to locate them and participate in community related events. This has huge repercussions in growing an emotional connection with Maserati.
Not only we saw a 900% follower increase in less than six months - as we went from zero comments to an astounding rate of interactions and leads. But also created connections between other entities that allowed win-win situations. These will keep generating a continuous growth effect on all brands and people involved.
Our impact, in numbers
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Automotive & Luxe
The Digital Rise Of Maserati Argentina
We needed to innovate and craft local content for the emerging market in Argentina while keeping our media production within Maserati's brand guidelines.
Overview
We needed to innovate and craft local content for the emerging market in Argentina while keeping our media production within Maserati's brand guidelines.
Leveraging externalities
We made car-spotters our best friends. The relationship developed a win-win situation for them and Maserati - generating a continuous loop of higher quality and timely content, valuable insights, and growth for both ends.
Beyond digital
Maserati's client persona has very distinct features and likes that enables us to locate them and participate in community related events. This has huge repercussions in growing an emotional connection with Maserati.
How we did it
Results
Testimonials
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