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Having a website with little traffic is like going to play golf without clubs- pointless.
It is important that your website is optimized properly to bring in as many visitors as possible who are searching for your product or service.
This blog will go through 5 ways to get more traffic to your website.
1. Advertising
If advertising did not exist many people would not know certain companies even existed.
Making your company known is essential for increasing traffic.
Platforms such as LinkedIn, Google and Facebook allow you to pay for advertisements which can be a good way to promote your company.
Other ways to advertise your website include…
- Social media
- Email marketing
- Online chat forums
- Starting a blog
- Blogs from guests in the field
2. Social Media
Today, the average time a person spends on social media is 2 hours and 27 minutes, with more than half the world (58.4%) actively using social media.
Social media is a powerful promotional tool for your company in order to increase traffic to your website.
Carousels, posts, stories, videos, and direct messages are just some of the ways that platforms such as Instagram and Facebook can be used to bring awareness to your brand.
Linking your website in the bio section gives users the ability to go directly to your website rather than searching online themselves.
Posting content regularly that adds value to your audience will establish yourself as an authority figure in your niche, which in turn builds trust with your audience.
3. Newsletters
Even if someone knows about your website, if they only visit once and do not complete the action you want them to, like buying your product or service, then you’re missing out on potential sales.
A monthly newsletter showcasing what your company is up to is a great way to nurture potential leads and direct them to your website.
Favorite articles, upcoming events, behind-the-scenes look at your company, and recent accolades, are examples of things to include in a newsletter.
4. Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the quality and quantity of traffic to your website via Google and increasing your domain authority and rating.
Google has specific factors within its algorithm that it looks for when ranking websites. Building an SEO strategy for your website that includes the following will help users find your business more easily when searching for your product or service:
- Keywords
- Page speed
- Security and accessibility to your website
- Mobile responsiveness
- User experience
- Link building
- Domain Age, URL and authority
- Optimized content
- Technical SEO
Bonus: These SEO tools to help you to see how you’re currently performing and to find solutions to increase traffic to your website:
- Google Analytics: allows you to track your site’s impressions and clicks for each landing page.
- Google Keyword Planner: Helps get ideas on keywords to target.
- MOZ: Get a detailed look at your website’s authority and rankings.
- Google PageSpeed Insights: This free tool scans your site and tells you if you have performance or speed issues on both mobile and desktop.
- SEO Site Checkup: This is a great tool if you need a quick SEO audit.
- Can I Rank: Answers that exact question by providing an in-depth overview of your website and shows how you compare to a competitor including domain authority, page authority, and on-page SEO metrics.
Check out our article on how to optimize your website to drive traffic and increase your domain rating.
5. Online Community
Engaging directly with your target audience is by far one of the best ways to get your name out there.
Starting or contributing to conversations on online forums such as Reddit that is related to your field will increase your online visibility.
Replying to comments with valuable information or commenting on posts related to your posts on social media is another way to gain exposure to your business.
Hosting webinars will also increase your company’s reach and help you gain a following.
Conclusion
It may seem daunting, but getting more traffic to your website can be made simple by implementing any of these suggestions.
Once you have started using one or more of these avenues, your company will start to reap the benefits.
Contact our team at SALVé if you need help bringing more traffic to your website.
